The 12 Use Cases Internal Communications Leaders Are Prioritizing

Based on extensive discussions with our most successful customers about scenarios and solutions, these 12 use cases were most frequently cited for solving real-world problems and delivering tangible value to those organizations.

COMMUNICATION EFFECTIVENESS

#1 - Corporate Messages Get Lost, Ignored, or Misaligned

Challenge: Corporate messages are often ignored, inconsistent across regions, or impossible to track — making communication unreliable.

Akumina Solution:

·       Create communication once and automatically deliver it in multiple languages and to appropriate channels (email, SMS, site alerts, MS Teams).

·       Require employees to acknowledge critical messages before moving forward.

·       Track read/unread status and resend or clone messages when needed.

·       Maintain a complete history of communications in one centralized location.

Value: Confident, targeted delivery of critical corporate and departmental messaging — globally and consistently.

#2 - Drastically Improve Multilingual Content Efficiency

Challenge: Global organizations waste thousands of hours creating, translating, and managing multi-language content.

Akumina Solution:

·       Create content once and auto-generate copies in all corporate languages.

·       Support automatic and manual translation workflows.

·       Sync and propagate updates across languages.

·       Provide multilingual forms, surveys, interfaces, and system messages.

·       Deliver content and communications based on each employee’s language preference.

Value: Massive time savings, reduced errors, and consistent global messaging

#3 - Deliver Targeted, Personalized, Relevant Information

Business Problem: Employees waste time searching for information not relevant to them and navigating cluttered intranets.

Akumina Solution:

·       Persona-based content versions allow targeted communication for different roles, regions, or departments.

·       Fine-grained role and group-based permissions integrate directly with existing Entra ID groups.

·       Users declare their interests; Akumina displays what matters most to them.

Value: Higher productivity, reduced search time, and better employee experience.

#4 - Urgent Notifications for the Critical Moments

Challenge: Critical updates get drowned out by email overload.

Akumina Solution:

·       Site notifications and author-triggered notifications.

·       Targeted delivery ensures the right people receive the right alerts where they are and when needed.

Business Value: Better awareness, fewer missed updates of time-sensitive nature

#5 - Optimized Multimedia Management

Challenge: Images, videos, and media quickly become disorganized and difficult to use.

Akumina Solution:

·       Upload, edit, version, tag, and organize media assets.

·       Drag-and-drop images into content.

·       Embed media easily.

·       Structured folders and metadata improve discoverability.

Value: Faster content creation and consistent brand presentation.

#6 - Eliminating the SharePoint Document Dumping Ground

Challenge: Traditional SharePoint libraries become dumping grounds that are impossible to navigate.

Akumina Solution:

·       Rich metadata, tags, and structured classification.

·       Smart surfacing of documents in search and in the Asset Management System.

·       Easier discovery, versioning, and document lifecycle management.

Value: Documents become assets — not buried files.

#7 - Analytics Into What Employees Actually Read and Use

Challenge: Leaders can’t improve what they can’t measure.

Akumina Solution:

·       Pageviews and engagement analytics on news cards.

·       Site-wide analytics on content performance and user activity.

·       Curated news to highlight high-priority content.

Value: Data-driven communication strategy optimized for impact.

GOVERNANANCE

#8 - Democratize Content Creation — Without Losing Governance

Challenge: Organizations want employees to contribute knowledge, but cannot risk publishing inaccurate, incomplete, or non-compliant content.

Akumina Solution:

·       Enable employees across the business to easily create content.

·       Provide communications and compliance teams with complete approval control before publishing.

·       Maintain brand, legal, and regulatory accuracy while increasing content velocity.

Value: Higher engagement + stronger governance + more current, higher-quality content.

#9 - Enterprise-Grade Permissions Without Extra SharePoint Admin Work

Challenge: Managing intranet access often becomes a manual, time-consuming burden.

Akumina Solution:

·       Fully leverage your existing Entra ID/SharePoint security groups.

·       Apply permissions at the site, module, app, or page level.

·       Use built-in Owner/Member/Visitor or create custom groups.

·       Easily manage access to individual pages and content items.

Value: Lower admin overhead + stronger security + consistent access governance.

ADOPTION

#10 - Centralized, Intelligent Enterprise Search that Drives Adoption

Challenge: Employees can’t find information across scattered systems — wasting hours and reducing productivity.

Akumina Solution:

·       Unified search across intranet + systems external to MS (e.g., ServiceNow).

·       Define promoted results and acronyms to reduce confusion.

·       Allow “bucketed” searches (by type, department, document, etc.).

·       Full control over what is searchable and not.

·       Optional AI capabilities to improve relevance.

Value: Deliver targeted and optimized search results without being a “searchologist” for faster decision-making, improved knowledge sharing, and far less wasted employee time.

#11 - Build a Culture of Recognition That Drives Adoption

Challenge: Employees feel disconnected from recognition programs that are hard to access or inconsistent across teams.

Akumina Solution:

·       Peer-to-peer recognition and nomination flows.

·       Leadership approval workflows for awards.

Value: Higher engagement, better morale, and a stronger culture.

#12 - Personalized Employee Dashboards that Drive Adoption

Challenge: Employees need quick access to tools, documents, and information — not another navigation maze.

Akumina Solution:

·       Each user builds a personal dashboard with the widgets and content they need.

·       Single point of access to user applications, personal links, documents, and O365 data.

Value: Adoption, higher productivity, and a more intuitive work experience.